{"id":846,"date":"2023-08-11T16:53:48","date_gmt":"2023-08-11T14:53:48","guid":{"rendered":"https:\/\/tasteexchange.com\/?page_id=846"},"modified":"2023-10-31T17:49:01","modified_gmt":"2023-10-31T16:49:01","slug":"roca-madre","status":"publish","type":"page","link":"https:\/\/tasteexchange.com\/en\/roca-madre","title":{"rendered":"Roca Madre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"846\" class=\"elementor elementor-846\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-189f1cc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"189f1cc8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1863b9ec\" data-id=\"1863b9ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f16692a elementor-widget elementor-widget-heading\" data-id=\"f16692a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Roca Madre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b642a6 elementor-widget elementor-widget-text-editor\" data-id=\"5b642a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8211; Case study &#8211;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-462da21d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"462da21d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-408329ad\" data-id=\"408329ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e9d7d3 elementor-widget elementor-widget-image\" data-id=\"2e9d7d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/tasteexchange.com\/wp-content\/uploads\/Roca-Madre_1080x1080.jpg\" class=\"attachment-full size-full wp-image-865\" alt=\"\" srcset=\"https:\/\/tasteexchange.com\/wp-content\/uploads\/Roca-Madre_1080x1080.jpg 1080w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Roca-Madre_1080x1080-150x150.jpg 150w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Roca-Madre_1080x1080-768x768.jpg 768w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Roca-Madre_1080x1080-100x100.jpg 100w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48766fab elementor-widget elementor-widget-text-editor\" data-id=\"48766fab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eight small independent winemakers got together to create Roca Madre. They all worked sustainably and aimed to create wines with a sense of place, but their marketing budgets were very limited. By clubbing together, they could afford to present their wines at trade fairs and events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-913733d elementor-widget elementor-widget-text-editor\" data-id=\"913733d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2727\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d1acb2 elementor-widget elementor-widget-text-editor\" data-id=\"26d1acb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px; text-transform: uppercase; letter-spacing: 1px;\"><strong>The Challenge:<\/strong><\/p><p style=\"margin-bottom: 0;\">They had so far not invested in marketing and had very little presence in their market, especially online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1006c28 elementor-widget elementor-widget-text-editor\" data-id=\"1006c28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaste Exchange helped raise awareness of the association, their ethos and wines by creating a new website and managing their social media. We also coordinated their presence at trade fairs in Alimentaria, Barcelona and Fenavin, Ciudad Real.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc8fca elementor-widget elementor-widget-text-editor\" data-id=\"1dc8fca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn 2016, we hosted a wine party in an iconic venue \u2013 Madrid\u2019s Puerta del Sol \u2013 to attract Madrid\u2019s leading wine influencers and trade, with over 200 attendees enjoying wines and dancing to music provided by a DJ.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eda2bc elementor-widget elementor-widget-text-editor\" data-id=\"4eda2bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2727\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ea0c4 elementor-widget elementor-widget-text-editor\" data-id=\"f4ea0c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center; margin-bottom: 10px; text-transform: uppercase; letter-spacing: 1px;\"><strong>Results:<\/strong><\/p><ul><li>A new website\u00a0<span style=\"color: #ffffff;\">www.rocamadre.es<\/span>\u00a0with channels on Facebook, Twitter, Youtube and Instagram launched in April 2016<\/li><li>Organic growth of more than 1,000 likes and followers in one month<\/li><li>Interaction rate higher than the competition<\/li><li>Event in Puerta del Sol with more than 200 attendees<\/li><li>Coverage in specialized wine blogs<\/li><li>Direct contact by importers interested in importing group wines<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89206d elementor-widget elementor-widget-text-editor\" data-id=\"c89206d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a style=\"color: #8c7d70;\" href=\"https:\/\/www.instagram.com\/rocamadrevino\" target=\"_blank\" rel=\"noopener\"><strong>EXAMPLE LINKS<\/strong>: Comms, events<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad742a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ad742a6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d06b870\" data-id=\"7d06b870\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59e2a044 elementor-widget elementor-widget-text-editor\" data-id=\"59e2a044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGET IN TOUCH\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8bfef elementor-widget elementor-widget-text-editor\" data-id=\"dc8bfef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe\u2019d be delighted to chat about your needs and answer any questions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8fb50 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1f8fb50\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720603c6 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"720603c6\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div 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They all worked sustainably and aimed to create wines with a sense of place, but their marketing budgets were very limited. By clubbing together, they could afford to present their wines at trade fairs and events. \u2727 The Challenge: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/tasteexchange.com\/en\/roca-madre\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Roca Madre&#8221;<\/span><\/a><\/p>\n","protected":false},"author":125,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-846","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roca Madre - Taste Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tasteexchange.com\/en\/roca-madre\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roca Madre - Taste Exchange\" \/>\n<meta property=\"og:description\" content=\"Roca Madre &#8211; Case study &#8211; Eight small independent winemakers got together to create Roca Madre. 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