{"id":902,"date":"2023-08-18T16:40:04","date_gmt":"2023-08-18T14:40:04","guid":{"rendered":"https:\/\/tasteexchange.com\/?page_id=902"},"modified":"2023-10-26T22:22:00","modified_gmt":"2023-10-26T20:22:00","slug":"entrecanales-domecq","status":"publish","type":"page","link":"https:\/\/tasteexchange.com\/en\/entrecanales-domecq","title":{"rendered":"Entrecanales Domecq"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"902\" class=\"elementor elementor-902\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f04202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f04202\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77ccda63\" data-id=\"77ccda63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e42bd2c elementor-widget elementor-widget-heading\" data-id=\"7e42bd2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entrecanales Domecq e Hijos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-275d0a71 elementor-widget elementor-widget-text-editor\" data-id=\"275d0a71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8211; Case study &#8211;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab105bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ab105bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1499b960\" data-id=\"1499b960\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f35806d elementor-widget elementor-widget-image\" data-id=\"f35806d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/tasteexchange.com\/wp-content\/uploads\/Entrecanales-Domecq_1080x1080.jpg\" class=\"attachment-full size-full wp-image-863\" alt=\"\" srcset=\"https:\/\/tasteexchange.com\/wp-content\/uploads\/Entrecanales-Domecq_1080x1080.jpg 1080w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Entrecanales-Domecq_1080x1080-150x150.jpg 150w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Entrecanales-Domecq_1080x1080-768x768.jpg 768w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Entrecanales-Domecq_1080x1080-100x100.jpg 100w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec62f76 elementor-widget elementor-widget-text-editor\" data-id=\"4ec62f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anna worked in the head office of the company now known as Entrecanales Domecq in Madrid for four years. So when they wanted to refocus their exports to the UK and reposition the business with a new name, it was Anna that they turned to first.<\/p><p>Since 2021, Taste Exchange has managed the UK media relations and translations for the family-owned company that owns wineries in Spain\u2019s most prestigious wine regions including Bodegas Cosme Palacio in DOCa Rioja and Bodegas Vi\u00f1a Mayor in DO Ribera del Duero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-534b216c elementor-widget elementor-widget-text-editor\" data-id=\"534b216c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2727\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6597120c elementor-widget elementor-widget-text-editor\" data-id=\"6597120c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px; text-transform: uppercase; letter-spacing: 1px;\"><strong>The Challenge:<\/strong><\/p><p style=\"margin-bottom: 0;\">The company had changed its name and importer and the press in the UK only knew of one of its brands that had been more widely distributed in the past.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8b7eb9 elementor-widget elementor-widget-text-editor\" data-id=\"2f8b7eb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand awareness activities have included press interviews with the CEO, an online tasting to reintroduce the range to the press hosted by winemaking director Almudena Alberca MW and a trade and press event to launch the new Vino de Laguardia from Cosme Palacio at Hispania London.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af3fff3 elementor-widget elementor-widget-text-editor\" data-id=\"5af3fff3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2727\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad5d6ec elementor-widget elementor-widget-text-editor\" data-id=\"1ad5d6ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center; margin-bottom: 10px; text-transform: uppercase; letter-spacing: 1px;\"><strong>Results:<\/strong><\/p><ul><li>11 attendees at the online tasting, and 20 who received the wines and a link to watch it later<\/li><li>Coverage in <i>The Daily Telegraph<\/i> with a reach of 1.4m and value of \u00a3703,000<\/li><li>Coverage in <i>The Drinks Business, Meiningers Wine Business International and The Wine Merchant<\/i> with a reach of more than 700,000<\/li><li>Reach of more than 80k across social media<\/li><li>Interviews with CEO and winemaking director<\/li><li>Event at Hispania London with 15 trade and press attendees<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ba8e8 elementor-widget elementor-widget-text-editor\" data-id=\"c2ba8e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a style=\"color: #8c7d70;\" href=\"https:\/\/entrecanalesdomecq.com\/\" target=\"_blank\" rel=\"noopener\"><strong>EXAMPLES<\/strong>: Comms, events, translation <\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d2c404c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d2c404c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36395d82\" data-id=\"36395d82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e8797e4 elementor-widget elementor-widget-text-editor\" data-id=\"7e8797e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGET IN TOUCH\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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So when they wanted to refocus their exports to the UK and reposition the business with a new name, it was Anna that they turned to first. Since &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/tasteexchange.com\/en\/entrecanales-domecq\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Entrecanales Domecq&#8221;<\/span><\/a><\/p>\n","protected":false},"author":125,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-902","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entrecanales Domecq - Taste Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tasteexchange.com\/en\/entrecanales-domecq\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrecanales Domecq - Taste Exchange\" \/>\n<meta property=\"og:description\" content=\"Entrecanales Domecq e Hijos &#8211; Case study &#8211; Anna worked in the head office of the company now known as Entrecanales Domecq in Madrid for four years. 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