{"id":930,"date":"2023-08-18T18:01:04","date_gmt":"2023-08-18T16:01:04","guid":{"rendered":"https:\/\/tasteexchange.com\/?page_id=930"},"modified":"2023-10-26T22:24:36","modified_gmt":"2023-10-26T20:24:36","slug":"long-wines","status":"publish","type":"page","link":"https:\/\/tasteexchange.com\/en\/long-wines","title":{"rendered":"Long Wines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"930\" class=\"elementor elementor-930\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33696f32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33696f32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33832581\" data-id=\"33832581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32061eaf elementor-widget elementor-widget-heading\" data-id=\"32061eaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Long Wines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e0d12e elementor-widget elementor-widget-text-editor\" data-id=\"19e0d12e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8211; Case study &#8211;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a6e7325 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a6e7325\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63b7a8\" data-id=\"63b7a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa47e4 elementor-widget elementor-widget-image\" data-id=\"afa47e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/tasteexchange.com\/wp-content\/uploads\/Long-Wines_1080x1080.jpg\" class=\"attachment-full size-full wp-image-941\" alt=\"\" srcset=\"https:\/\/tasteexchange.com\/wp-content\/uploads\/Long-Wines_1080x1080.jpg 1080w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Long-Wines_1080x1080-150x150.jpg 150w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Long-Wines_1080x1080-768x768.jpg 768w, https:\/\/tasteexchange.com\/wp-content\/uploads\/Long-Wines_1080x1080-100x100.jpg 100w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c021eca elementor-widget elementor-widget-text-editor\" data-id=\"3c021eca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Long Wines is a small, family-owned business, based in Madrid for over 20 years. It exports wines from every corner of Spain to over 26 countries. Their clients love the fact that they offer such a wide range of products and cater for their every need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e6fa5a elementor-widget elementor-widget-text-editor\" data-id=\"35e6fa5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2727\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acb28e1 elementor-widget elementor-widget-text-editor\" data-id=\"1acb28e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px; text-transform: uppercase; letter-spacing: 1px;\"><strong>The Challenge:<\/strong><\/p><p style=\"margin-bottom: 0;\">The size of the Long Wines portfolio and the number of clients means that marketing spend per brand is limited and needs to be focused on key strategic brands and corporate messages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a0512f elementor-widget elementor-widget-text-editor\" data-id=\"53a0512f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTaste Exchange has been providing marketing support to the company since 2016 with two major objectives: to communicate effectively with existing and potential clients to increase the number of customers per product and SKUs per customer; and secondly, to rationalize the range, removing underperforming products and shifting the focus to more premium brands with higher profit margins.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e2353e elementor-widget elementor-widget-text-editor\" data-id=\"76e2353e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taste Exchange has managed the Long Wines website, social media and email marketing for over six years, with regular news on new products and stories that highlight the company\u2019s credentials. We have also been involved with the launch of a number of new products, such as organic wine brand <span style=\"color: #8c7d70;\"><a style=\"color: #8c7d70;\" href=\"https:\/\/www.instagram.com\/meleawine\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Melea Wine<\/span><\/a><\/span> and the repackaging of many existing brands such as <a href=\"http:\/\/deprocava.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #8c7d70;\">De Pr\u00f3 Cava<\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aead816 elementor-widget elementor-widget-text-editor\" data-id=\"aead816\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2727\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43315d elementor-widget elementor-widget-text-editor\" data-id=\"d43315d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center; margin-bottom: 10px; text-transform: uppercase; letter-spacing: 1px;\"><strong>Results:<\/strong><\/p>\n<ul>\n<li>Improvement in communication with customers through newsletters, news uploaded to the website and RRSS (Linkedin; Instagram)<\/li>\n<li>Launch of a new organic wine brand \u2013 Melea Wine \u2013 supported by social media activity<\/li>\n<li>Design of new website and materials for De Pr\u00f3 Cava<\/li>\n<li>Over 30,000 impressions on Linkedin<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-956bd18 elementor-widget elementor-widget-text-editor\" data-id=\"956bd18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"color: #8c7d70;\" href=\"https:\/\/longwines.com\/\" target=\"_blank\" rel=\"noopener\"><strong>EXAMPLE<\/strong>: Comms<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54def2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54def2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71adc0bb\" data-id=\"71adc0bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64f88007 elementor-widget elementor-widget-text-editor\" data-id=\"64f88007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGET IN TOUCH\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425af762 elementor-widget elementor-widget-text-editor\" data-id=\"425af762\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe\u2019d be delighted to chat about your needs and answer any questions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f322bb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"69f322bb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50978046 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"50978046\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-9da3292\" href=\"https:\/\/www.facebook.com\/tasteexchange\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-ac8d182\" href=\"https:\/\/twitter.com\/annanoble\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-aa4edd3\" href=\"https:\/\/www.instagram.com\/taste_exchange\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-9e5f5a0\" href=\"mailto:anna@tasteexchange.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Envelope<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Long Wines &#8211; Case study &#8211; Long Wines is a small, family-owned business, based in Madrid for over 20 years. It exports wines from every corner of Spain to over 26 countries. Their clients love the fact that they offer such a wide range of products and cater for their every need. \u2727 The Challenge: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/tasteexchange.com\/en\/long-wines\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Long Wines&#8221;<\/span><\/a><\/p>\n","protected":false},"author":125,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-930","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Long Wines - Taste Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tasteexchange.com\/en\/long-wines\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long Wines - Taste Exchange\" \/>\n<meta property=\"og:description\" content=\"Long Wines &#8211; Case study &#8211; Long Wines is a small, family-owned business, based in Madrid for over 20 years. It exports wines from every corner of Spain to over 26 countries. 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